Stories
crafted
in gold.
Meaningful, made-to-order jewellery personal to you.
Explore the collectionA piece of you, in every detail.
Find the shape of your story
Begin with a letter, a name or a symbol. Explore the collections and look more closely at the pieces that speak to you.
It begins with what matters to you
A first letter, a name, a place you return to. Taj turns small personal details into jewellery designed to be kept.
Yours, in three decisions
Every design shows how personalisation works, so you can explore at your own pace.
- Choose a symbol Start with an initial, a name, a heart or a keepsake that means something to you.
- Select a metal Compare 18k gold, 21k gold and 925 silver, with purity and estimated weight shown on each design.
- Add your detail Preview a name, an engraving, a size or gift packaging, and see a reference price calculated by the store.
A name to wear. A moment to keep.
Some gifts begin with a simple question: what makes this person, this person? A familiar name or a shared symbol can be the starting point. Compare the designs, then explore the personal details on each piece.
Journal
How a jewellery price is built
Metal, making and options: the parts of a price, and why it can move.
18k, 21k or 925 silver: what the numbers mean
How purity is described, and what it changes when you compare metals.
An initial, a name or a symbol: how to choose
Three ways to make a piece personal, and the questions that help you decide.
A little clarity before you choose
Where can I explore names and engraving?
Open a piece to see its own personalisation options. The personalisation guide explains names, initials and engraving; the choices differ by design.
How do I compare the metals?
Look at the metal, purity and weight together on the product page. The price reference separates the metal value, making charge and any selected extras.
What should I consider when choosing a gift?
Start with a meaning you share, then check the dimensions and personalisation limits on the piece. Use the size guide and contact page for questions before making a decision.